Inspired by both the brand Enfants Riches Déprimes and the relationship between Sid and Nancy from the Sex Pistols, Hysteria tells the story of a man and women (a modern Sid and Nancy). Sid, desperate to fit in and enjoy the hardcore party scene, loses himself to drugs and experiences a split between reality and illusion. In his hallucinated state, Sid thinks he kills Nancy but once conscious again, realizes it was only a mannequin.
This project includes five of the best pages from the lookbook, as well as the full lookbook and process book (research, inspiration, contact sheets, equipment, and storyboard).
Art Direction and Styling: Andrew Park
Art Direction and Talent Manager : Madison Wallace
Art Direction and Photography: Jacob Bailey
Art Direction, Layout and Copywriting: Hana Lorne Mahle
Special Thanks to Jagger Harvey and Elena Bach